"After the last Deep Purple record came seven years of blissful touring. Then the phone rang...NOW What?!" (Ian Gillan - DEEP PURPLE)
NOW What?! has been produced by Bob Ezrin, one of the most important rock producers of all time (Pink Floyd, Alice Cooper, Kiss, and many others) NOW What?! features 11 new Deep Purple songs. NOW What?! was recorded with no musical rules...and it shows a modern and fresh production...to the point that Deep Purple have never sounded so close to the spirit of the 70's in the last 20 years as they do NOW. NOW What?! has the excellence and elegance of Perfect Strangers and the wild freedom of Made In Japan. NOW What?! will also be released as a limited edition with a bonus DVD featuring Deep Purple discussing the new album and one bonus studio cover version. NOW What?! will also be released as double-vinyl LP. NOW What?! is also the name of the band's World Tour to be announced shortly. NOW What?! will be released in the U.S. on April 30th.
The first taste of NOW What?! will be the release of a double A-side single on March 29th (as a limited and numbered vinyl 7", CD single and digital download) featuring "Hell To Pay".