The people know what's best. Platinum-selling Maryland hard rock icons KIX heed the audience's call on their long-awaited seventh full-length album and first for Loud & Proud Records, titled, appropriately enough, 'Rock Your Face Off'. It has been almost 20 years since their last studio effort, and the boys return with a raucous, roaring display of real rock n' roll.
KIX gracefully eased back into the public consciousness in 2008. After sold out hometown gigs, the quintet hit the stage at Rocklahoma in front of over 20,000 people, venturing out of the Mid-Atlantic for the first time in 13 years. Delivering a triumphant set alongside the likes of Sammy Hagar and Alice Cooper, they left their mark on old and new fans alike. After capturing their fiery reunion on 2012's Live In Baltimore CD/DVD, the members agreed to enter the studio once again. "In many ways, this is for the KIX diehards as much as it is for us," guitarist Brian "Damage" Forsythe explains. "When we started doing this again, tons of fans came out of the woodwork. They'd show up with their kids, and it was just incredible to see. We knew we had to deliver for them."
In order to deliver the goods, the band enlisted the talents of producer Taylor Rhodes [Aerosmith, Ozzy Osbourne] with whom they had last collaborated on 1991's Hot Wire album. Also, for the first time in the group's history, each member contributed to the writing process, fostering an extremely creative and free environment in the studio. A new dawn commenced as they simultaneously harnessed their classic spirit. "It was more free-flowing because everybody got to write and come up with ideas," says vocalist Steve Whiteman. "We encouraged this new freedom within the creative process." Meanwhile, Taylor helped preserve the band's vision. Brian adds, "He knew the feel of the band and kept us on the path towards that direction. He understood our energy and what the listeners would expect. We also took everything to the next level together." They teamed up with independent label Loud & Proud Records for the new album, which yielded a reunion with label president Tom Lipsky who released the band's Show Business album on his previous label, CMC International.
In the end, when the dust settles, KIX stir up their truest statement to date in 2014. "It's still hot women, fast cars, and great moments," concludes the singer. "I want everybody to end up on their feet, whether they're working out or stuck in rush hour traffic. This is a release, something to lift your spirits when you need it. You can party to this one."